Welcome! The aim of Digital Is Not Rocket Science is to try and bridge the gap between the accelerating world of digital and the people who would like to know more about it but feel a little left behind.

With new innovations such as wearable technology, iBeacons, the Internet of Things and mobility all now white-hot topics, there is a large vacuum in understanding that I’m keen should be filled. I hope that by sharing my knowledge and experience along with a handful of guiding principles, it will arm readers with more information and confidence to know and understand what’s involved.

I’ve worked in IT and digital roles in four different industries over the last fifteen years, and find that we continue to face the same issues even though the technology continues to change. The point of delivery in particular hasn’t changed at all; end users don’t always understand what they should expect at delivery, and some don’t fully understand their business needs nor the technical processes required to meet them. This lack of knowledge compromises the brief, digital developers then have to take the high ground (“it’s like this because…”) and we subsequently wonder why IT has a relatively poor delivery reputation.

You can comment on any blog entry to expand the debate, and of course share it via your favourite social networks. We’ll start by explaining why the current situation is as it is. If you find this useful, please do get in touch.

Ben Wagenaar